Sundance is a seasoned executive, recognized thought leader in video game culture, and veteran creative director with more than 18 years of experience in the media, technology and video game industries. He co-founded MLG in 2002 with Mike Sepso, with the goal of creating a company that would reflect both his lifelong passion for gaming and his deeply competitive nature. Sundance currently serves as the CEO of MLG, focuseing on the long-term growth of competitive video gaming and the various distribution channels that are helping to bring this burgeoning sport to an ever-growing community. Prior to co-founding MLG, Sundance was Worldwide Creative director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive and has worked closely with a wide variety of brands, including AOL Time Warner, DirecTV, Sony, Pfizer, Nortel Networks, and Sprint.
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